Monday, August 20, 2018
product-packaging-marketing

How Important is Product Packaging in Marketing?

Packaging Marketing: Thinking Outside of the Products As outer appearance defines the quality of the product, it is very important to concentrate on product packaging...

What is UV (Ultraviolet) coating?

Of the multiple surface treatments, UV coating is one, widely used to achieve visually pleasing printed products, from business cards and brochures to postcards,...
varnish

What is Varnish? (for Packaging & Print)

Varnish - as it is commercially called – can make a big difference to printed paper and packaging. Similar to ink, it is applied on...
cool-packaging-idea

7 Cool Packaging Ideas That Are Surprisingly Inexpensive

Packaging is not simply a means to an end, but instead, a valuable opportunity to connect customers to brand identity. The trendiest and most social...
packaging_cost4

Packaging Cost: What Are My Options and How To Reduce it?

Packaging is the first element to get affected by cost-cutting measures simply because business owners don’t realize that customizing a branded packaging can be...
offset-digital-large

Digital vs. Offset Printing for Packaging: Which one to choose?

Often times, especially if you are new to printing & packaging, you expect a certain color or quality to be produced exactly what is...
customer-unboxing-packaging

How to Make A Customer Fall In Love with Your Packaging?

When it comes to falling in love with a product, 70% of the first impression relies on the Packaging. If the packaging is poor, there...
reduce-packaging-error

How to Avoid Complete Product Recalls due to Packaging Error?

Recognizable and appealing packaging design indirectly advertises the company and the brand itself. Most buyers are inclined to make a direct correlation between the packaging...
Spot UV

What is Spot UV?

Spot UV Printing Spot UV is one of the many specialty printing techniques used to create an impactful look mainly for purposes of brand/product differentiation. Like...

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raised more than 200% of Kickstarter goal and sold products across the usa, germany & australia Brink The idea originated from The Barry’s passion for playing...

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How to Avoid Complete Product Recalls due to Packaging Error?

Recognizable and appealing packaging design indirectly advertises the company and the brand itself. Most buyers are inclined to make a direct correlation between the packaging...

What is a Dieline in Packaging & Print?

In the printing and packaging industry, a dieline - is designed to be the template needed to create the required layout (with the artwork) in...

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