LATEST ARTICLES

What Coating To Use For What Type of Packaging

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There are lots of options for standard and speciality finishes available today for packaging box designs.  And the truth is, especially for startups and new entrepreneurs, it can be confusing, overly technical, stressful, and overwhelming. Luckily, in this guide, you will learn how to choose the right coating based on the compatibility with your overall packaging specification (material, design and...

7 Cool Packaging Ideas That Are Surprisingly Inexpensive

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Packaging is not simply a means to an end, but instead, a valuable opportunity to connect customers to brand identity. The trendiest and most social media shareable packaging has now become a focal point for advertising and marketing strategy. Organizations are integrating unique and creative packaging into impactful digital marketing campaigns. While it’s evident that a cool & creative packaging is...

Packaging Cost: What Are My Options and How To Reduce it?

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Packaging is the first element to get affected by cost-cutting measures simply because business owners don’t realize that customizing a branded packaging can be affordable. Your packaging box is fully customized to what your product is, therefore, the specifications of your packaging should also be considered while planning for the product. What is the Cost of Producing a Fully Customized...

Digital vs. Offset Printing for Packaging: Which one to choose?

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Often times, especially if you are new to printing & packaging, you expect a certain color or quality to be produced exactly what is expected on the screen. The fact of the matter is, printing output cannot 100% match from what we see on the monitor based on the RGB vs CMYK color output theory.  Yes, the quality of the output can...

Beginners Guide to Designing Ecommerce Packaging

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Conceptualizing your product’s packaging is surely nerve-wracking, especially if you lack design experience or you’re simply clueless about where to begin. Packaging has become just as important as the product and requires thorough research and planning to make sure it will complement the merchandise and your brand. If you are in the beginning stages of creating your first branded ecommerce...

Dark Horse Coffee Roasters: Packaging Case Study

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Packaging provided additional value in coffee products to leverage global exposure Started as a family business in 2012, Dark Horse Coffee leveraged their exceptional product & stellar service and took the popular spots in California with three locations in San Diego and one in Truckee.  But it didn't end there. They've launched a subscription club, through which their consumers can sign...

Brink: Card Game That Started on the Hospital Bed

raised more than 200% of Kickstarter goal and sold products across the usa, germany & australia Brink The idea originated from The Barry’s passion for playing games and their creativity to make one up whenever there isn’t any available. When Grandpa Mike needed to replace both of his hips and couldn’t move, the family took a bunch of his expired credit...

5 Steps For Preparing Your First Customized Packaging

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A well thought out product packaging is one that resonates with your customers directly. If they fall in love with your packaging and at the same time you are able to provide great value to your products & services, it is a guaranteed success. Simply put, if you take time in conceptualizing and preparing your product packaging, you will have...

4 Popular Types of Paperboard Grades For Box Printing

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What many consumers and even business owners don’t realize is that the box you use to wrap a present, to buy a cosmetic product or to put food in can potentially be all made by different material grades. Cardboard isn’t just “cardboard”. You may already notice that a standard cereal box may be different than your cosmetic product box. The...

Customer Case Study: Teknikio

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TEKNIKIO Doubled their engagement and received Fantastic results for their packaging during trade show events A simple interaction with students and teachers developed into one of the most unique creative tool set for young inventors and innovators. Teknikio products has made the perfect learning platform by combining technology and traditional crafts. https://www.teknikio.com THE CHALLENGE Teknikio needed to produce a cost-effective packaging for their...