LATEST ARTICLES

How to Avoid Complete Product Recalls due to Packaging Error?

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Recognizable and appealing packaging design indirectly advertises the company and the brand itself. Most buyers are inclined to make a direct correlation between the packaging quality and the product quality, so manufacturers put a lot of effort into making a representative product package. But in the desire to create an attractive packaging, manufacturers often face potential problems and unwanted costs especially...

4 Ways You Can Create Affordable Premium Packaging

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A large portion of many consumer goods business budget is put towards the packaging of the product. According to the publication "Private Label Buyer," studies have shown that the appearance of a packaging increases the chance of creating a better competitive advantage for your affordable premium packaging. What if, however, you are a smaller company and do not have the budget...

8 Reasons Why You Should Start a Subscription Box Business

Since the launch of BirchBox in 2010, we now have a dearth of subscription box companies to choose from. While initially only catering to beauty products, there are now subscription boxes that are available for almost any product. From food to toys, subscription boxes are everywhere. The popularity of subscription boxes have opened up a whole new market in...

Corrugated Box 101

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Corrugated boxes are highly versatile tool for you and your company, and can be used for anything front shipping to packaging. Here is useful information you need to know about corrugated packaging! Know your corrugated boxes, style and dimensions, design, print and labeling as well as shipping in US and Canada by your custom box design supplier. But what exactly is...

How to Make A Customer Fall In Love with Your Packaging?

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When it comes to falling in love with a product, 70% of the first impression relies on the packaging of the box. If the packaging is poor, there is a good chance the product won't even be looked at. Oftentimes, a person makes a purchase based on the first impression and overall experience of the packaging. Due to this reason,...

7 Gadgets Made out of Cardboard

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Recyclable cardboard materials have become a popular alternative use for creating new projects to create affordable and promote environmental efforts. Gadgets are energy dependent products that we use daily and these unique projects made it possible that even products typically produced in a steel plant can be made out recyclable materials. Check out these 8 interesting and familiar gadgets that were...

GSM vs PT Unit System: What Is the Difference?

GSM & PT Measurement

GSM vs PT Unit System: What Is the Difference? The PT stands for point, while GSM is an acronym for grams per square meter. Both are used to measure the thickness of stock (paper/card/other packaging material). The Point System (PT) Essentially, a point is equivalent to 0.001 inch. 10 points would mean a stock thickness of 0.01 inch. GSM This is the metric...

What is a Folding Carton for Product Packaging?

Folding Carton: Popular amongst the rest? Brief History The folding carton kickstarted the packaging industry as we know it today, and continues to remain its importance even after 130 years. The folding cartons segment alone is worth $80 billion today.  Charles Henry Foyle is recognized as the inventor of the folding carton (a piece of paper/card cut in such a manner that...

How Important is Product Packaging in Marketing?

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Packaging Marketing: Thinking Outside of the Products As outer appearance defines the quality of the product, it is very important to concentrate on product packaging to grow your business. Different types of packaging such as luxe, bold, charming, casual, nostalgic, crisp etc., gives you hints to define the types of product. As luxe packaging is a luxurious and lavish product, charming...

Different Types of Inserts Available for Your Product Packaging

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Types of Packaging Inserts For Your Products Your final product isn’t just what is inside the box, but in most cases it includes the box or packaging as well. If you have a really good product, with poor presentation, you are taking a bit of the experience away from your buyers. Apart from the looks, the main work of a...