LATEST ARTICLES

Tilt Hydrometer: Repackaging Success

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Tilt’s Packaging For Their Next Generation Product Has Had Huge Success With Their Sales Doubling since Launch in 2017. Tilt hydrometer is “a free-floating digital hydrometer and thermometer for continuous real-time monitoring designed for home brewing”. It is compatible with smartphones, tablet and most devices with Bluetooth 4.0+. Their mission is to essentially help homebrewers brew better beer by allowing you...

Raw Magic Chocolate: The Castle Box That Made an Impact

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In the first year after the re-branding and re-packaging, Raw Magic Chocolate almost doubled THEIR sales, without selling to any more retail locations. Raw Magic Chocolate The idea for a "temple box" was inspired by their desire to have a retail shelf display box that portrayed the way they feel about their chocolate. Their custom built certified food manufacturing facility, also known...

Tills Taste: A Journey Filled with Mixtured Spices

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Till's Tastes received a considerable amount of positive reviews and engagement on their packaging during several food shows in san francisco This 6-year-old boy from Switzerland always knew his future was going to be related to food. Building from his inspiration and passion Till,  founder of Till’s Tastes, never stopped until his vision was achieved and kept pushing through boundaries...

Guide to Cost-Effective Premium Packaging

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According to packaging authority Smithers Pira, the luxury packaging market is steadily growing by 4.4% per year, and paperboard accounts for 42% of luxury packaging materials. Due to the growing demand for luxury goods and the increasing competition for niche markets, it’s really a no-brainer that opting for (rigid) premium packaging is a good direction. While many businesses may want...

What Coating To Use For What Type of Packaging

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There are lots of options for standard and speciality finishes available today for packaging box designs.  And the truth is, especially for startups and new entrepreneurs, it can be confusing, overly technical, stressful, and overwhelming. Luckily, in this guide, you will learn how to choose the right coating based on the compatibility with your overall packaging specification (material, design and...

7 Cool Packaging Ideas That Are Surprisingly Inexpensive

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Packaging is not simply a means to an end, but instead, a valuable opportunity to connect customers to brand identity. The trendiest and most social media shareable packaging has now become a focal point for advertising and marketing strategy. Organizations are integrating unique and creative packaging into impactful digital marketing campaigns. While it’s evident that a cool & creative packaging is...

Packaging Cost: What Are My Options and How To Reduce it?

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Packaging is the first element to get affected by cost-cutting measures simply because business owners don’t realize that customizing a branded packaging can be affordable. Your packaging box is fully customized to what your product is, therefore, the specifications of your packaging should also be considered while planning for the product. What is the Cost of Producing a Fully Customized...

Digital vs. Offset Printing for Packaging: Which one to choose?

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Often times, especially if you are new to printing & packaging, you expect a certain color or quality to be produced exactly what is expected on the screen. The fact of the matter is, printing output cannot 100% match from what we see on the monitor based on the RGB vs CMYK color output theory.  Yes, the quality of the output can...

Beginners Guide to Designing Ecommerce Packaging

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Conceptualizing your product’s packaging is surely nerve-wracking, especially if you lack design experience or you’re simply clueless about where to begin. Packaging has become just as important as the product and requires thorough research and planning to make sure it will complement the merchandise and your brand. If you are in the beginning stages of creating your first branded ecommerce...

Dark Horse Coffee Roasters: Packaging Case Study

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Packaging provided additional value in coffee products to leverage global exposure Started as a family business in 2012, Dark Horse Coffee leveraged their exceptional product & stellar service and took the popular spots in California with three locations in San Diego and one in Truckee.  But it didn't end there. They've launched a subscription club, through which their consumers can sign...